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Optimized Consumer Intensity Analysis : ウィキペディア英語版 | Optimized Consumer Intensity Analysis In the area of food and beverage marketing, a blind taste test〔Blind taste test〕 is often used as a tool for companies to compare their brand to another brand. For example, the Pepsi Challenge is a famous taste test that has been run by Pepsi since 1975 as a method to show their superiority to Coca-Cola. Taste tests are also a tool sometimes used by companies to develop their brand or new product. == Optimized Consumer Intensity (OCI) Analysis ==
Data resulting from sensory perception experiment results in (at least) the following variables: - 抄文引用元・出典: フリー百科事典『 ウィキペディア(Wikipedia)』 ■ウィキペディアで「Optimized Consumer Intensity Analysis」の詳細全文を読む
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